Views: 0 Author: Site Editor Publish Time: 2026-06-24 Origin: Site
HANGZHOU, February 28, 2026 – Hangzhou Xianghui International Trade Co., Ltd. proudly participated in the official launch ceremony of the Alibaba.com Hangzhou Regional “Cross-border Gold Rush Guinness” March Procurement Festival, held today at a hotel banquet hall in Binjiang District, Hangzhou.
The company, a key member of the “New Era Legion”, attended the kick-off event alongside leading industry players including Hangzhou Taihuang Technology Co., Ltd., Hangzhou Feihong Industrial Co., Ltd., and many other top exporters from the Hangzhou region. The ceremony marked the start of Alibaba.com’s most significant cross-border trade campaign of the first half of 2026.
The 2026 March Procurement Festival, also known as the “New Trade Season,” runs from March 1 to March 31 (PT). As Alibaba.com’s largest B2B marketplace event of the spring, it has become a crucial growth engine for cross-border sellers worldwide. This year’s festival introduces major upgrades centered on AI-driven precision matching and country-specific expos, alongside the continued dual-track model of “Trade Track” and “Business Track” to drive both rapid transactions and high-value deals.
The launch ceremony in Hangzhou brought together hundreds of local enterprises to prepare for the month-long competition. The event provided participants with insights into the competition rules, strategic planning sessions, and opportunities to connect with peers and Alibaba.com representatives.
Hangzhou Xianghui’s presence at the kick-off demonstrates its proactive commitment to excellence in cross-border e-commerce. As a core member of the New Era Legion, the company has already been actively engaged in pre-festival preparations, including product optimization and customer outreach strategies, positioning itself for a strong performance throughout the competition.
“We are thrilled to be part of this exciting journey from the very beginning,” said a company representative. “The kick-off ceremony marked the starting line, and our team is fully energized to compete, learn, and grow alongside the best in the Hangzhou region. We look forward to achieving outstanding results and sharing our success as the festival unfolds in March.”
The 2026 March Procurement Festival officially launched on March 1. The entire Alibaba.com Hangzhou community now awaits the results of a month of intensive global trade activity. With the festival now underway, Hangzhou Xianghui remains focused on delivering exceptional value to its international clients while competing for top honors in the cross-border arena.
About Hangzhou Xianghui International Trade Co., Ltd.
Based in Hangzhou, China, Hangzhou Xianghui International Trade Co., Ltd. is a dynamic cross-border trading company specializing in connecting premium Chinese suppliers with global buyers. With a strong commitment to innovation, customer service, and digital transformation, the company actively participates in leading industry events and competitions to stay at the forefront of international trade.
